What does "no-brainer" mean?
What it means: A decision or situation so obvious that it requires no mental effort to conclude."Accepting the offer was a no-brainer." (completely obvious choice)"It's a no-brainer - of course we should do it.""This is a no-brainer - the cost savings alone justify it."What it implies: The answer...
What it means
A decision or situation so obvious that it requires no mental effort to conclude.
"Accepting the offer was a no-brainer." (completely obvious choice)
"It's a no-brainer - of course we should do it."
"This is a no-brainer - the cost savings alone justify it."
What it implies
The answer is so clear that questioning it would be unnecessary. It simplifies the decision-making - sometimes legitimately, sometimes as a rhetorical technique to pre-empt discussion.
Used to persuade
Calling something a "no-brainer" can be a sales or persuasion tactic - it frames the decision as obvious when it might not be:
"At that price, it's a no-brainer." (encouraging purchase without encouraging analysis)
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Casual to professional. Widely used in American and British English. More informal in tone, but appears in business pitches, presentations, and strategy discussions.
A native would say
- "Obviously" - direct
- "The clear choice" - neutral
- "It goes without saying" - similar assertion of obviousness
- "Open and shut" - legal imagery, but used broadly
What does "no-brainer" mean?
A decision or situation so obvious that it requires no mental effort to conclude.
"Accepting the offer was a no-brainer." (completely obvious choice)
"It's a no-brainer - of course we should do it."
"This is a no-brainer - the cost savings alone justify it."
Is "no-brainer" formal or informal?
Casual to professional. Widely used in American and British English. More informal in tone, but appears in business pitches, presentations, and strategy discussions.
What's another way to say "no-brainer"?
- "Obviously" - direct
- "The clear choice" - neutral
- "It goes without saying" - similar assertion of obviousness
- "Open and shut" - legal imagery, but used broadly
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